Future Trends that long range planning must address
What is a sooty?
Our mascot is a Harp seal pup. They are all white except a nose
that looks like they have been rooting around in something covered
with black soot. Curious, cuddly and accustomed to harsh conditions
a "sooty" is a perfect mascot.
We pronounce the "oo" in "soot" like "foot"
so the company name is "soot"- "ee".